P

primary.com

primary.com ↗
Preliminary profileBaby & KidsUS

In their wordsWelcome to Primary. No labels, no slogans. Just soft, simpler clothes that kids and babies will love. Shop gender neutral, sustainable basics for the whole family.

Est. revenue · preliminary

$1M–$10M

per year · ≈ $83.3K–$833K/mo

From its traffic rank alone. The full profile adds catalog, ad and social signals.

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Revenue Scale

Where this store likely sits

<$100K
$100K–$1M
$1M–$10M◆ likely
$10M–$50M
$50M–$100M
$100M–$500M
$500M+
Traffic
Popularity

Chrome UX Report and domain ranking

Domain rank#227,988
Est. monthly visits430K
Traffic trendSteady at Top 500K
Top markets

Chrome UX Report, Aug 2026

USTop 50K of 3.40M sites
Storefront & Stack
Tech Stack

18 apps detected

AlgoliaAttentiveBazaarvoiceGlobal-eKlaviyoAwinDigiohGoogle AdsMixpanelRedoZendeskBabylist +6 more
Storefront

Theme, currency and channels

ThemeDebut
CurrencyUSD
LanguageEN
Social
facebookinstagrampinteresttwitter
Full profile

What the full profile adds

Undercart hasn't crawled primary.com itself yet. Open the full profile and we crawl it: exact revenue with a confidence score, catalog size and best sellers, the ads it runs and estimated spend, social followers, captured marketing emails, and every app it adds or removes from then on.

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Quick facts

Is primary.com built on Shopify?
Yes — primary.com (primary.com) runs on Shopify.
What is primary.com's estimated annual revenue?
A preliminary estimate puts primary.com in the $1M–$10M range a year, based on its traffic rank. The full profile refines it with catalog, ad and social signals.
What Shopify theme does primary.com use?
primary.com uses the Debut Shopify theme.
What apps does primary.com use?
primary.com's detected apps include Algolia, Attentive, Bazaarvoice, Global-e and Klaviyo.
Where do primary.com's visitors come from?
primary.com ranks best with Chrome users in US.

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Built from public data: the HTTP Archive crawl of September 2026 (detected apps, theme, currency, description) and the Chrome UX Report (popularity, markets and trend). Updated monthly. The revenue band is a model estimate from traffic rank, not reported figures.